My client base is pretty much almost exclusively based outside of New Zealand now. A couple are admittedly New Zealanders overseas but still.
The NZ Dollar is high but why are more new zealand musicians not thinking of becoming exporters of high grade digital products and services?
It's great for the environment and the economy. Seriously.
Are New Zealanders not that smart? Are they not thinking . . . for every one person in my niche within New Zealand who could be interested in what I'm doing . . . there's probably at least 100 outside of New Zealand.
I've already suggested anyone serious about music in NZ is going to be going to Australia a lot if not for good. Things may be bad for the music biz now but that doesn't change the fact that there is always going to be more people, more and bigger niches, more opportunities, more money, and the cracks are showing that in NZ our market is just TOO SMALL.
If you're NOT planning to become an exporter of high grade digital products and services . . . may as well put your hat down on Queens St. on a friday night. Look real rough and homeless you can definitely make $50 in 2 hours, especially if you cant play or sing, then people will REALLY feel sorry for you.
But ANYWAY
I JUST WANTED TO SHOW YOU THIS.
http://myfuncards.smileycentral.com/download/index.jhtml?partner=ZUxdm266&spu=true
See this is what I'm talking about. When you fill in your details for the free e-greeting cards and install the free e-card toolbar , somewhere in the universe partner ZUxdm26 makes $US1.50. I think that maybe more than some people paid for the radiohead album. Just.
FREE FREE FREE 50 / 50 FREE, FREE, 50 / 50 and . . . FREE
"Hey Yo, it's The Somebodies here up in Auckland! We really want to go on tour across New Zealand again this spring but this time, because we’re still just starting out, we want to make the gigs FREE so as many people - just like you and ALL your friends - can come to the gig as possible, hear our music, and see our new live show!Now we are able to get a little bit of money from the bars and venues but to pay for the whole trip we’re going to have to raise another $1500 so we can afford to play a free show in your town – and guess what? YOU and your friends can help without AND it won't cos you anything! All we need is for 1000 people to sign up for this FREE e card tool bar and we'll be on our way! That's right! It costs nothing, but through the magic of teh interwebz - we get paid!!!! We really want to tour this spring and play some great free gigs for you guys - just MAKE CERTAIN you click through the link below to the sign up page so we can start saving money to come to your town, straight away!"
You kinda get where I'm coming from? I can think of way worse things you could do to your fan base than ask them to sign up for some free crappy e-greeting card toolbar thing. But the beauty is that free crappy e-greeting card things are with us here in 2008. In 2009, internet marketing will become ever more niche, ever more data driven, and you're going to want to convert the strong brand loyalty (attention economy) you've built with your content directly into $$$$ by matching your demographic with the right product for your audience. . . yes sir indeedy! This is a product that may have nothing whatsoever to do with your music and your audience may not even know they need! It’s all about the right product for the right market.
(haha somewhere partner ZUxdm26 the internet marketing blogger is going to come by this page wondering why I'm trying to make him money) YO! IT'S STILL ROCK'N ROLL BABY!!!!
BUT this is what I’m saying spamming myspace ISN’T building a relationship, fake plays and views ISN’T creating loyalty amongst your fanbase. The 1000 true fans model isn’t about being a rock star on a pedestal.
This is where listening to Seth Godin has put me. You will have to BLEED for your fans.Here's something from local dance promoters Tag Promotions that I thought might be a good example:
How can we help you to celebrate a special occasion?We can offer a number of things, some may cost, most will not. Here's a couple of examples: Its your birthday and you know that Tag Promotions will be running at least one major event per month, most likely more, featuring an international breaks DJ/producer. You might like to come to the gig but want to spend time with mates for example. We could maybe offer you a couple of complimentary passes to the event and an agreed amount of earlybird priced tickets for your friends to all attend. Maybe some complimentary drinks? Cheaper drinks on the night? A VIP area for you and your friends?
Tag Promotions not only has a strong fan base and a reputation for a high standard of events, but a strong ongoing relationship with their brand partners Grolsch, Red Bull and Jagermiester.
HI HO, HI HO, IT'S OFF TO MONETIZE DIGITAL CONTENT WE GO . . .
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