Okay this was gonna be my hand out for the warrant of fitness seminars.
The whole message I wanted to create was that as a digital coach and provider of online management services I didn't wanna be like everyone else and kind of sort of vaguely talk about how the internet is going to effect artist revenue because this is how it looks to me right now.
In about say, 18 months, revenue streams that are starting to open up now are really going to start to get established because there's going to be another couple of hundred million people using the net and the billion people already using it will be using it more to find and get music. It's inevitable. There's going to be more and more success stories about small artists making their way on the web til the point it's kind of just . . . yeah.
However . . .
It's going to take - I'd guess at no less than two or three years to build an online presence for a new artist that is capable of providing a decent income.
Yes soon, you just could become a mega rich rock star without leaving the house. But it's still going to take massive effort and organisation of which no one is capable of on their own. And probably 10 guys like me living at your house with about 100 computers.
Maybe there's a post there about what is a "fair" deal between artists and the "industry" and I guess what I'm saying is that if my goal is to help you open up an income stream over a year or two that however small, won't close until you die, well $50-100 p/week isn't that bad of an investment.
But no this post is about a list of stuff you can actually go and do.
OR you can pay me $50 a week and I will go and do it for you. If you pay me more, I'll work faster.
ONLINE PROMOTION FOR MARCH 2008 MADE SIMPLE:
- Myspace is just one website. So is Facebook. It's not YOUR website. You don't own it, you don't control it, you don't decide how, how much or what proportion of revenue is created and distributed to you.
- But people don't know about your website or your music. Real people who love music use Myspace, and Facebook and Last.fm and Itunes and Limewire. But they are all just a site or tool. Generally you know you had better join a site when it gets mentioned on TV, radio, or in the newspaper.
- The more and better quality links you have to your pages the higher they will rank on Google. Everytime you create a new page on a new site, you can and should create a link back to your site on it. You MUST know how to create a link for your website. Commenting on blogs is a one way of leaving a link.
- Start a Blog on Wordpress and Blogger – with a backlink to your site, obviously! – And post regular content. This helps rank you and your site for search, and one day it will help new fans find you as well as building rapport with your fans. Also it will teach you the habits to be a consistent provider for your fanbase.
- Google advertising or Adwords is the first incarnation of the future of advertising. Through Adwords you can begin learning how to create and place advertising content for both marketing your music website and what will come later: Adsense and creating revenue through the placement of ads on yur own site.
- Last.fm, Ilike, and reverbnation are new online services that use data gathered from their users to recommend new music in addition to a variety of other useful services connecting fans and artists permissively. With millions of users now doing this, this could soon be the next myspace-like internet phenomenon. Or yknow you could wait until you see them mentioned on TV.
- If all you can do in 6 months is write and play a bunch of songs without filming one show, podcasting one interview with the band or posting a blog every week then you officially suck because you're boring and no one knows whats going on with you and boring sucks. Everyone will be too busy interested in that band that does something new online every week.
- NZ has hardly any people. Lots of kiwis love using the internet but at the moment there are not that many good sites for
- CD Baby is one of the most highly respected organisations in the music industry. No one wants to buy your CD but that doesn't matter because CD Baby as well as selling your CD by postal order, will – more importantly - put all the songs on that album on Itunes and over 30 other online music retailers. (but itunes has 79% of the download market so yeah its pretty much the only one that matters). You only ever have to pay $US55 for this. Ever.
- There is only one reason albums still matter: Itunes charges the same amount to set up a single as they do an album. Aside from tradition, that's the main reason albums still exist.
- A storefront widget is an "application" that allows you to sell your music and interact in other ways through a little box that you can put ANYWHERE you're allowed on the net. On a blog, in an email, on your myspace, facebook etc. lots of places. This is handy.
- You can not go around spamming people to buy your new album. You won't even be able to give it away unless you give people a reason to care.
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