Hi I’m Matt from kurb promotions
You might guess why I’m here. The arse is dropping out of Myspace fast and it’s time for us all to let go and move on.
Obviously I’ve been a bit of a myspace go to guy and I’ve still got all these articles on the web of me going on probably about how great myspace is for promotion and I need to update on that to keep my credibility in tact!!!
MYSPACE IS NO LONGER SINGULARILY IMPORTANT TO YOUR INTERNET PROMOTION.
it’s reached the untipping point.
To me myspace promotion is like street postering for a gig. Does it work? Depends on the act, the night, who knows, it’s cheap. You wanna risk NOT doing it?
But youre mad to think posters or myspace will make you a success.
It’s a bit like moving out of home.
There’ll be many other websites and internet fads but none like myspace was. And you’ll still have to come home for dinner once a month to check your messages and clean the spam off your comments. But you don’t need myspace any more, and Tom’s done all he could to prepare you for the world and help you become a grown up musician.
You’re on your own with so many choices.
What about facebook? It’s all so cliqqy. Bebo? Isn’t the crowd a bit young?
It’s a real bummer! It was so easy when everyone was in the same place! Now all the kids are on bebo and the grown ups and the cool kids are on facebook and basically BLOGS ARE BACK in a big way.
Now before we go on I must update you:
• The New York Post reported today Sony BMG and Warner Music Group are both near deals with MySpace for its new music site. One source said, "Everybody's operating with a sense of urgency to try to close it out." Major music companies are taking an equity stakes in MySpace Music and will share in the advertising revenue. Expect both ad-supported streams and paid downloads at the site. (New York Post)
Will this turn things around?
No I don’t think so. Myspace is just doing what Facebook just did, cashing in. And I think to the average muso it wont work, and to the general user it looks kind of ugly. Oh they’re monetizing, but does it feel right?
But what is happening right now is the massive energy from Myspace is now rapidly dispersing.
Where is it going?
Yes a lot of it has gone to Facebook and Bebo but artists following the punters soon realised these sites didn’t favour promotion the way myspace did, and even I’ve had a hard time and never really got the hang of using automation on them.
Following the fall out from myspace, internet marketing types have gone back to their roots. Search engines and blogging. I’ve gone to blogging. Artists are jumping on blogging and I think musicians and other heavy net users are basically launching off a social network environment into blogs pretty freely right now.
And marketers are just going apeshit over bookmarking. I’ve seen it, seen my site spike like 500 visitors out of nowhere. I don’t know how it happened but I know they came from stumbleupon. Don’t worry I’m fully tooled up to go into this and get ninja on it.
But internet promotion is adjusting to web 2.0. Internet people know that spam cannot live in an information efficient environment.
It’s back to the grindstone for the marketers in the big bad world of social media, and for the artists as well.
BUT myspace has transformed the users experience of the net. Myspace taught people to interact and find new music, and they are leaving myspace looking for that same experience. Connection. That’s where you need to put your music in the equation.
You just can’t rely on myspace any more to be the foundation of your internet promotion . You gotta be on Facebook and Bebo too. Will it work? I dunno – do you want to be unprepared? You gotta be on last.fm and garageband for ilike, reverbnation, Imeem, soundclick, and download, mp3.com, twitter of course – and the list goes on!
AND you got to update your blog and build it all on your own. But at least it’s YOUR blog.
Blogger.com has shot to number #11 most used website by New Zealanders – while myspace languishes at #23. You see what I mean?(Bebo + Facebook are battling it out at #7 and #8. Both numbers have stopped growing. LOOK OUT SOCIAL NETWORKING FATIGUE)
And you won’t be making the same mistake as with myspace. You want these peoples Email address. Or increasingly, you’ll want them to add your RSS feed.
You want them to do this willingly.
Sign them up. Sign them up on your site, on your blog, in one of the dozen or so social profiles you’ll have to maintain.
Because when you’ve got 1000 peope ready and willing to listen to what you have to say – not just some “friend” on some tacky website
That’s when we monetize. First we get their attention. Then we get their money.
NEXT EPISODE:
THE GEEKS SHALL INHERIT THE EARTH!!!!!
RABID JOBSIAN GEEKS RAVAGE AND EAT THE BRAINS OF THE MUSIC INDUSTRY DEVOURING OVERPAID EXECUTIVES AS SHARE PRICES PLUMMET . . .
NEW SCRIBE ALBUM OUT ON VODAFONE?
UHHH EVERMORE SIGNED TO IHUG????
UHHHH
Kurb is a media promotions company providing a regular blog on digital music promotion, marketing digital content and creating revenue from new media online.
Kurb also provides online promotion and revenue management services for musicians and artists internationally And the best value fast turnover physical media services in
Our physical media services come with free graphic set up and support, free delivery, and free promotions advice and support for musicians.
http://www.kurb.co.nz
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All the best with your project, from Kurb
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