Bob Lefsetz has been on fire recently.
Check it out at http://www.lefsetz.com
He's got a new game now which relies heavily on the theme of telling it to the artists like it is with some tough love and from my position, I'm loving it.
Labels and other irrelevant parts of the industry are going down like the titanic.
No one actually knows how to break a new act right now.
I know Im making my business a success using the methods I apply working with my artists and clients but you kinda gotta remember I'm benefiting now from work I began like . . .
5 years ago!!!! You get me??? It used to be in the past that if you were really talented and attractive and worked hard, you'd get signed to a label and that was your only chance.
Now, everyone's got a chance.
That doesn't mean you dont have to work harder, or be good, or have and an image! It actually means you have to work harder, be better and ! Back in the day there was all those people at the label who did the work - if you were lucky enough to get signed to a label.
Now there aint no one to do all the work but you.
Well what? Kids go to uni for 3 years just to get some lousy job.
What makes you think you shouldn't have to put in 3 years updating your content every day before you can make a decent earn?
2 LISTS FROM BOB LEFSETZ @ http://www. lefsetz. com
(no bob doesnt have a feed. Just add http://www. lefsetz. com to your reader)
The big breaks today?
1. Being able to give up your day job. Used to be, you got signed, you thought you’d made it, you were just a year or so from going back to McDonald’s, behind the counter. Today, since you’ve invested in yourself, built everything yourself, if you can shitcan your day job and make it playing music, kick back and have a drink, congratulate yourself, you’ve truly made it. Carly Smithson had a record deal and national TV exposure and she’s still pulling drinks in a bar in San Diego, or will be again soon. That’s the first hurdle, earning your freedom from the everyday grind.
2. Which may come before 1, getting an agent. It’s hard to book yourself. The road is where you make money. If someone’s interested in booking you, they think they can make money on you, they want their 10%. This is a good sign. This is more important than getting a record deal.
3. Owning something besides an amp and your instrument. Maybe it’s a car, maybe it’s real property. But once your musical enterprise is generating enough extra cash that you can acquire extraneous items, you’ve truly made it.
4. And this can happen anywhere in the food chain, really. An act YOU respect says it likes YOUR music.
5. You play larger and larger venues and your merch numbers grow.
And that’s about it.
NEW MUSIC INDUSTRY MODELS: Crighton and Allison are creating the ultimate artist/fan relationship. They are asking people to give Clint the opportunity to make his own record and this is how it works.
Limited to 1000 individuals who want to be involved, Talking Moon Music (Crighton and Allison’s new label) are asking them to purchase a membership for AU$100. This is the deal.
1.Members will have the 1/1000 chance to be randomly selected for an all expenses paid 10 day journey to LA to witness part of the recording process as well as see the sites of LA including Hollywood, Santa Monica Beach, Sunset Strip and Universal Studio’s.
2. Members will be a part of the creation of an independent record which will be marketed to the world (names will be printed ON the CD artwork).
3.Members will receive lifetime entry into all solo/headline performances by Clint Crighton.
4. Members will receive a signed CD prior to its official release.
5. Once 100 000 copies of this album are sold worldwide, members will get their money back.
/bob> Matt: Now thats what I'm talking about!!!! INNOVATIVE MODELS!!! KIILLER PROPOSITION!!!!! LOVE IT!!! (ps America's big. You cant make money in NZ touring)
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