What’s a Bloggasm? On blogging, creative thinking and marketing

Are you having another bloggasm, Matt?



Yes, that’s right.



Maybe it’s trouble adjusting to shifting the blog to: http://www.musicmarketingblog.info



But I will continue to post on both blogs for now.




Well what IS a bloggasm, anyway? Well it’s really a word I thought of, then I figured it could have a meaning. I guess a bloggasm is when you just start blogging uncontrollably.







Really? Can this be healthy?





Well in marketing as well as the performing arts we are most successful when we engage the audience, when we look for ways to make things more enjoyable and useful for those who choose to participate.

This is particularly true of blogging.



People who are the most successful at leveraging their blogs for marketing and revenue have adeptly attuned their blogs to their audiences to maximise income and exposure, but these are professional bloggers who have been building their blogs for sometimes as long as five years or more.

The tone of this blog recently has been very much about learning from top bloggers, top internet marketers and people who already make lots of money online about what they can teach musicians and other similarly creative artists about creating the kind of value online that leads to a full time income.

But the point I’m making by having a little bloggasm over here is that at for me, personally, my blog is not JUST about creating a voice for my brand, it’s not just about marketing.



Last week I was blogging quite vigourously, and getting some really great ideas going! But I also had a record week for visitors. I didn’t quite break the 1000 mark, but I did earn a sum total of $US5.06 from advertising on my blogs on one of the days over the last week, which was another record.



So for the first time I started to anticipate that my blog would begin to play a larger part in sales and marketing as it grew, and that where I the past I used my website and my myspace to generate most of my business, very soon it would be my blog bringing me the business where myspace has fallen off.



So I guess what I’m saying is that if like me, you’re committed to growing your income from the digital music business, when that happens it’s not going to be cool for to just post whatever you like, say whatever you like, or just start bloggasming out and doing multiple posts that lurch from subject to subject, and talking way too much about your own little crusades that your readers really couldn’t give a rat’s arse about. Like I do.



I probably won’t be able to post about rat’s arse’s or tag those posts under the subject: “rats arse” either.



So what can I say, but blog irresponsibly while your blog is young and you have the chance! haha

No, I mean find your voice. Find the voice in your writing that wants to blog every day.

Don’t be afraid to have ideas! Don’t be afraid to use your blog to ask questions to which you don’t know the answer, to seek opinions and to create an open ended discussion, don’t be afraid to have passion!

This is what is making blogging much more than just people writing a diary on the computer that everyone can see.





I figured it’s better that I experiment now, keep writing, keep ranting, keep the passion running high doing it the way I want while most crucially continuing to build up the amount of content on my blog. That way I can keep moving forward with innovative ideas, and draw people who are interested in those ideas toward me and the conversations happening here and basically bloggasm all I like.



Because when I do start to get thousands of weekly visitors and having a bloggasm and just blogging about whatever I feel like blogging about and being sloppy about it . . . will not keep growing my long term success.