New Music Marketing for band / artist / music managers

Even though in a lot of ways I’ve been driven by the ideal of totally and completely trimming the fat and providing a digital service that delivers an artists complete business needs, for those of you who have reached the point of needing a manager, surviving without one is completely idealistic.

The ideal is of course that when an artist can keep the greater part of the revenue produced from creating something that costs next to nothing to replicate and distribute (ie an mp3) it’s quite sound economically.

But the beautiful thing about the new music marketing forum is that it actually empowers managers. It empowers all those kids who are managing their friends band to stump up the $40 p/month and learn not only what they ought to do as a manager but exactly how to implement cutting edge online promotion.

Why the forum will work for musicians as well as industry people such as managers and others dealing with music related services and products is that although we will provide detailed information and support response in regards to carrying out an effective long term online campaign, we won’t do it for you unless you get really stuck, and that’s the value you can pass out to the artists you handle in a management role.
I can’t believe in this forum I’ll be giving up some of my most valuable secrets such as how I make cd’s and dvd’s so damn cheap.
I run a poster company for people who want to have posters go up for their gigs and such. Why you would waste all that money and paper and ink in such a thing I don’t know. Posters are for bedroom walls and record stores and cafes where they can be treated with respect, not out in the cold street at the mercy of fate!
The next step on from what I’m doing is basically developing a software program that manages and promotes bands.
Imagine a live database of venues in key cities. The artist selects the venue, sends the request to us, and we skype the venue to outline the bands request to perform at the venue.

Okay before we get to idealistic
Just two thoughts on marketing and sales for my competitors and contemporaries providing services and products for professional musicans –

Search

the sooner you establish the most rudimentary website and blog the sooner you’ll start building search authority there. Google is responsible for about 70% of my prospects. It’s not enough to have bought a domain, you want to get it pointed somewhere asap.

Digital products

Digital products add value in ways that are scaleable and have a global reach. Although management services, recording studios and practice rooms are not digital products, a blog is, and even if it cant be monetized, you can leverage it for marketing purposes.

High growth in digital video will have to wait until we get better broadband in this country.