Getting your head around digital music promotion part 3: not so much “who’s going to direct our video” but “who’s going to write our blog”

This is part THREE of a series on basic basics of online promotion


Part 1 is here:


http://kurbpromotion.wordpress.com/2008/06/17/in-digital-we-trust-getting-your-head-around-the-internet-digital-music-marketing-and-online-promotion/


And part 2 is here

http://kurbpromotion.wordpress.com/2008/06/17/are-you-ready-getting-your-head-around-the-internet-digital-music-marketing-and-online-promotion-part-2/


Just don’t forget my main blog has now shifted to http://musicmarketingblog.info


And that the http://newmusicmarketing.com artist community is launching soon!



Okay Are you ready to start your online promotion campaign?

You’ve got your

- mp3’s of your songs
- jpg of you looking like a musician
- .mov, .mp4 or .avi – a video of you come on, at least saying hi and introducing yourself



But I think there’s something missing here Matt! Why yes Matt I think you’re right.

THIS little band doesn’t have a Bio.



In fact it doesn’t have ANY copy at all!



(“copy” is a marketing type word for um uh words.)

This is why you have a pic of you. A video, and a song of course and you need words.



Because people don’t want to know about something that they don’t know about. Pretty simple. If it’s just some site with some weird pic and a bio that’s says “don’t know what to put here but we rock” it’s hardly going to be getting anyone drawn into the mystery and the majesty of the journey into meaning that is your music.

You need copy. You see there was a reason I left copy until part 3.

Because words are well the most important thing on the internet. They always have been and they still are. Because internet, as you probably know, is computers talking to one another through the phone. But this is the thing. Computers read. They can’t see.

Computers cant see how handsome I am in my pictures but they can read every time someone says “Matt Turner is a handsome man” on the internet.

Because all they know are words. And when your computer talks to everyone elses computer and says look at this picture, all the people on the other computers see the picture, but the computer only sees words that tell it to show the picture! It’s true!



And so when you ask your computer to find you the coolest picture, it looks for the words that tell it where the coolest picture is. And when you ask your computer who is the coolest online music promoter in New Zealand it will tell you that Mr. Matt is the most special because he writes

digital music marketing online

Online digital music marketing
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Artist promotion marketing and management
digital online promotion music marketing


on the computer all bloody day long so it must be him.

That’s the way computers think! And I don’t know if you’ve heard of a little website called www.google.com but as it turns out most people care what computers think.


So yeah. Kinda the whole not so much “who’s going to direct our video” but “who’s going to write our blog” is the biggest question.

As in, everyday. Yes! Everyday! I’m not joking!

But lets not get to ahead of ourselves. Your bio. There is a lot of information out there about writing bio’s so I’ll just make the one point that needs to be made.



Look, I don’t know who you are, I probably don’t care but I might want to know what you sound like, and I don’t mean half the silliest words in the dictionary, I mean like who. Everyone remembers The Who, even computers, you type in The Who into your computer, it’s gonna come up with The proper Who. No one knows who your band is. But maybe if you just put that you sound a bit like The Who, one day, somebody’s going to put “bands that sound a bit like The Who” into their computer and you’re going to have a fan.


Break out the Balloons!


Okay before we wrap part 3 which actually turned out to be basically a little mini post about words lets have a plug for kurb.



Obviously making words is not something I would pay someone else to do, because I’m good at it and I can do a good job myself. So usually with my priority clients I do the same thing I would with my own words – I just have a little peak every month or two and just think to myself how that sounds.



How it could sound better.

And also y’know if I REALLY wanted to get them on the email list or at least download one thing so there’s a chance they might remember me again the moment the click off the page I might think . . . hmmm what would be a really sweet way of getting them to put their email in the box or download the song???



Now that we’ve covered words which got it’s own post because I’m good at words, now we have to talk about the NEXT part in our “getting your head around digital promotion” series - about your website, myspace, and all the other profiles and presence you have to ccreate if you want to do this properly.