> Alright!
Nothing like a new proposition to get me excited!!!
I will probably be using the plasticast to launchpad kurb 50/50,
AND I’m working on a script for my first “VIRAL” video.
but mean times . . .
I got 8 RSS subscribers to my blog on the first day!!!! 1000 true fans people, I’m .8% of the way there!!!
And I’ve had 157 hits on my myspace blog alone today. Thats like . . . I’ve made Fox News Corp. $3 just off my blog already today.
KURB PROMOTIONS IS NOW ON RSS!!!
Press the button . . . Get Kurb blog posts direct!!!!
..Subscribe in a reader....
RSS is “really simple syndication”
what does that mean? It means your favourite websites come to you.
Blogging and RSS go hand in hand. These are the habits of web 2.0. You don’t need to look for information when trusted sources have been given permission to bring it to you.
So when you click the button to get the kurb RSS feed from my blog, you can either add it to your existing reader if you know what you’re doing, or you can take this opportunity to update yourself on some really awesome technology, just like when you got your first email account!!!
FROM NOW, THIS IS A MAJOR TECHNIQUE FOR MAINTAINING YOUR CORE FANBASE THROUGH YOUR BLOG.
HERE’S A COMMENT I MADE RECENTLY WARMING UP FOR KURB 50/50:
part of the new model though I think is breaking an artist over the period of 2-3 years to establishing digital revenue from a strong brand/asset value.
I’m just trying to develop some new kind of contract - charging monthly fees protects and rewards my effort, but at the same time - closes off so many opportunities to work with artists who cant buy into a proposition where they have to pay me a monthly retainer and wait and hope for the future to arrive.
My experience is mainly of artists running out of steam and resources after a few months, and also dealing with established labels who’s experience is 6 weeks of hype and then you drop the album.
That doesn’t work any more. Content is going to hit, dip and then parabola back up the tail with solid web 2.0 promotion.
Really it does require a lot of faith. But at the same time I’m not too keen on long term contracts, or being in a position of having to force an artist to maintain their commitment.
So it’s really about creating a new, dynamic proposition.
50/50 WILL BE AVAILABLE STRICTLY TO AUCKLAND // NORTH OF THE NORHT ISLAND BASED ARTISTS INITIALLY
Standby announcements should start rolling next week.
WEB USE IN NEW ZEALAND: BROAD BAND
I was blown away!!!! SURE 82% of New Zealanders USE the net which is the second highest in the world after Iceland (which definitely a “creative economy”) BUT . . .
Only 20% have a broadband connection
and 15% have Dial up.
Obviously one broadband wifi connection can serve a whole household.
But still!!!
What does this mean for musicians??? Exactly what I’ve been saying. Nothing much maybe happening NOW but the HEADROOM on this thing is MASSIVE.
I’m excited again. In 2 years I see myself working with bands and creative content providers and everyone making money.
You’ll be happy because you don’t have to jump through a hundred hoops just to earn a buck from your work. You just make stuff and get paid. I’ll be happy because I’ll be making lots of money.
The number of broadband subscribers has overtaken dial-up subscribers for the first time, a Statistics NZ survey shows.
InternetNZ executive director Keith Davidson said it was obvious people wanted faster Internet but the broadband offerings in New Zealand were deficient.
“Many of the broadband offerings we have today are still not up to scratch and New Zealand has a long way to go to claim real broadband.”
SNZ’s six-monthly ISP Survey for September 2007, released last week, shows broadband subscribers increased by 14.4 per cent and dial-up subscribers fell by 8.6 per cent.
“Dial-up is no longer adequate for accessing some of the most useful content and services on the Internet - it just isn’t fast enough,” said Davidson.
Broadband subscribers continued to increase – up 14.4 percent in the six months to September 2007, to reach 829,300. However, this growth rate has slowed from an increase of 28.6 percent in September 2006 and 18.5 percent in March 2007.
Subscribers with dial-up connection fell 8.6 percent from March 2007, down to 675,800.
The number of broadband subscribers grew from 9 per 100 inhabitants to 19.6 per 100 inhabitants in the two years ended September 2007, while the number of dial-up subscribers per 100 inhabitants fell from 21.2 to 15.9.
Showing posts with label RSS. Show all posts
Showing posts with label RSS. Show all posts
Friday, March 14, 2008
Thursday, March 13, 2008
kurb music promo: bonus level power up blogging
Blogs I’m working on now coming up are going to be dealing with what I’ve been up to with a little bit of down time looking at:
Squidoo
RSS
ilike / garage band
Reverb nation
last.fm
cool blogs
The internet (obviously)
and the possibility of kurb offering contracts as a label
Things are a little bit hairy but I’ve been aware Ive needed to do this kind of “visibility” or “accessability” maintenance for awhile.
And for another thing I’m going to have to sort my posts out – if I’m going to be serious about using my blog to build a bigger audience, I’m going to have to get a proper design and no more unfinished sentences. No more hairy bits of code bursting out the seams. No more rambling posts lurching all over the place.
BUT LETS TALK ABOUT THE MOST IMPORTANT THING.
ALL THAT CONTENT.
IN 6 MONTHS TIME VERY FEW PEOPLE WILL READ THESE ARTICLES BUT ALL THOSE KEYWORDS ARE JUST SITTING THERE, LURKING, WHISPERING IN GOOGLE’S EARS . . .
“Kurb . . . Kurb . . . Kuuuuuuurrrbbbbbb”
thats why I use the words "promotion" and "music" and "online" so often because when you ask google for "online music promotion" in New zealand, guess who you're going to get? So thats why you need to use words people want like "hip hop" "hardcore" "reggae" "indie" lots and lots!!!! On your page in your blogs. Don't refer to your self as "The Somebodies".
Always say "New Zealand indie band the somebodies" so when somebody types in "New Zeland Indie" into google . . .
people, I am smashing it on google right now. For massively competitive terms like "online promotion" and "internet marketing" in NZ I'm leaving some of the SEO experts in the dust!
LETS GET ON WITH IT!
KURB PROMOTIONS IS NOW ON RSS!!!
Press the button . . . Get Kurb blog posts direct!!!!
RSS is “really simple syndication”
what does that mean? It means your favourite websites come to you.
It’s amazing. Ever since I got put onto the thing by Dubber at new music strategies, I almost agree with him it is the best thing since email.
http://newmusicstrategies.com/2007/05/02/thing-15-rss/
Blogging and RSS go hand in hand. These are the habits of web 2.0. You don’t need to look for information when trusted sources have been given permission to bring it to you.
So when you click the button to get the kurb RSS feed from my blog, you can either add it to your existing reader if you know what you’re doing, or you can take this opportunity to update yourself on some really awesome technology, just like when you got your first email account!!!
I’d sign up for the google reader, I use it and its recommended, might have something to do with google’s ubiquity, I dunno. A google home page is also cool, I love my Igoogle, but for now a reader is probably all you need.
once your reader set up, all you have to do is enter your favourite websites and the reader will automatically feed them into the system so you’re alerted everytime theres something new on that site.
FROM NOW, THIS IS A MAJOR TECHNIQUE FOR MAINTAINING YOUR CORE FANBASE THROUGH YOUR BLOG.
NEWSFLASH:
I’m going to be talking about heaps of sites I’m using now!
Nothings ever going to be as big as Myspace was. But you gotta stay on the ball!!!
Squidoo
RSS
ilike / garage band
Reverb nation http://www.kurb.co.nz/ Kurb - Auckland and NZ's best value CD and DVD duplication - no set up costs, free delivery. Check out our digital coaching - online promotion and income generating packages for artists How I approach a new client at Kurb (Dec 07)
last.fm
But the most important thing I wanted to say now is that is one old site you should know about
The Australian mp3 site, is providing really heavy google goodness!!! My page on mp3.com.au is a Page Rank 5!!!! That’s the highest ranking page in my whole network!!!! It usually takes a fair amount of work over years to get to PR5. Make sure you get on http://www.mp3.com.au/ and load that sucker up with all your links!!!
More blogs coming sooon!!!!!
http://www.myspace.com/kurbpromo
http://www.youtube.com/user/kurbpromo -
http://kurbpromotion.wordpress.com/
http://kurbpromotion.blogspot.com/
http://www.squidoo.com/kurb
http://databass.giantrobot.co.nz/kurb_promotions.htm
Info on digital Video marketing - and production services available in Auckland
http://databass.giantrobot.co.nz/kurb_online.htm
More promotions articles features and info for artists
Cheap posters - placement in Auckland or Free delivery in NZ
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